Just because you
want to change, doesn't mean you know
how to change.
This New Year…
let’s do change differently.
(Doors are closed—we start January 2nd)
If you’re like most people,
your New Year’s Resolution
is a feel good fantasy.
A fantasy that allows you to say “f*ck it, who cares!” all December long because in January
—the magical land of motivation and discipline—
you’ll be ready and willing to take action toward a new you.
- “On January 2nd, I’ll be so stoked to start my exciting weight loss journey!”
- “New Year, New (much fitter) Me. But, it’s not 2024 yet, so pass the pie.”
- And my perennial favorite, “Once I get my new 2024 planner, I’m going to be so damn organized this year!”
- Do I have a plan to streamline my priorities other than buying a new planner? Nope.
- Do you have a change plan more extensive than promising that you’ll be really, really good this time? Probably not.
Y’all, if you have learned anything from The Change Lab it’s that you can’t decide to change and then JUST DO IT, like the Nike slogan. It doesn’t work that way.
CHANGE is not something you wish for, it’s something you prepare for.
If you’re ready to stop romanticizing your New Year’s Resolution and actually get serious about change,
this is the program for you.
In these 11 weeks, you will create an evolution plan grounded in psychological science that will prepare you mentally, emotionally, physically, and logistically to change for good. This is the process almost everyone skips over. (And by skipping over it...dooms themselves to the motivation, willpower, shame cycle.)
So stop showing up for the race in your slippers wondering why you can’t get to the finish line.
Here are some of the nuts and bolts of–bar none–the best program I’ve ever created:
You won’t make a lasting change if you’re ambivalent about it. In week 1, you will explore your ambivalence to change–why you want it, but also why you dread it. Change isn’t hard. Ambivalence to change is hard. We’ll help you deal with that.
- Masterclass & Q&A with Dr. Heinz
January 2nd at 9am PT | 12pm ET
*block 90 minutes for your first Masterclass - Evolution Plan Study Hall
January 5th at 12pm PT | 3pm ET
You can’t change what you’re doing without changing who you’re being. In week 2, you’ll explore your current identity and who you need to become to make this change your new normal.
- Masterclass & Q&A with Dr. Heinz
January 9th at 9am PT | 12pm ET - Evolution Plan Study Hall
January 12th at 9:30am PT | 12:30pm ET
If change isn’t compelling, you won’t stick it out when the going gets tough. Research shows that the action phase of change takes 6 months of intentional effort. In week 3, you will create a compelling and powerful “Why” for each week when you begin taking action on your New Year’s Evolution plan.
- Masterclass & Q&A with Dr. Heinz
January 16th at 9am PT | 12pm ET - Evolution Plan Study Hall
January 19th at 12pm PT | 3pm ET
If you’re serious about change, you’ve got to have a serious plan or you’ll be derailed by the smallest problem. In week 4, you will create a contingency plan for the obstacles that will inevitably come your way.
- Masterclass & Q&A with Dr. Heinz
January 23rd at 9am PT | 12pm ET - Evolution Plan Study Hall
January 26th at 9:30am PT | 12:30pm ET
Your wishy-washy messaging leaves room for the doubters and naysayers (including the one in your own mind). So, stop being squirrely and weird about your New Year goal. In week 4, you’ll become the marketing genius behind your inspiring change and craft empowering messaging.
- Masterclass & Q&A with Dr. Heinz
January 30th at 9am PT | 12pm ET - Evolution Plan Study Hall
February 2nd at 12pm PT | 3pm ET
Big change requires big support. In week 6, you’ll identify and enlist the help of the three or four people on your ride or die support team.
- Masterclass & Q&A with Dr. Heinz
February 6th at 9am PT | 12pm ET - Evolution Plan Study Hall
February 9th at 9:30am PT | 12:30pm ET
To evolve yourself, you have to evolve your thinking. In week 7, you’ll learn how to manage your mind and coach yourself through any resistance using my cognitive coaching tool, the STEAR Map.
- Masterclass & Q&A with Dr. Heinz
February 13th at 9am PT | 12pm ET - Evolution Plan Study Hall
February 16th at 12pm PT | 3pm ET
Change brings up all the big feelings. In week 8, you’ll master a number of different approaches to managing your emotions so those big feelings don’t lead to big setbacks.
- Masterclass & Q&A with Dr. Heinz
February 20th at 9am PT | 12pm ET - Evolution Plan Study Hall
February 23rd at 9:30am PT | 12:30pm ET
Change isn’t a destination, it’s a journey. And it’s a lot more motivating when you focus on how far you’ve come rather than how far you have to go. In week 9, you will deliberately create mini milestones to keep your dopamine craving brain happy along the way.
- Masterclass & Q&A with Dr. Heinz
February 27th at 9am PT | 12pm ET - Evolution Plan Study Hall
March 1st at 12pm PT | 3pm ET
Now comes the fun part…retail transformation. Just kidding. But seriously, do you have all your ducks in a row? Do you have the workout clothes, the running shoes, the workout class picked out, the child-care sorted, the calendar cleared, etc? In week 10, you will clear the decks and stock the pantry, so you’re ready to hit the ground running on your start date.
- Masterclass & Q&A with Dr. Heinz
March 5th at 9am PT | 12pm ET - Evolution Plan Study Hall
March 8th at 9:30am PT | 12:30pm ET
You wouldn’t renovate your kitchen without blueprint drawings and a robust construction plan, so why on earth would you renovate your life without the same rigor. In week 11, you’ll put all the pieces together and finalize your New Year Evolution plan. The prep work is done and now you’re ready to start taking action.
- Masterclass & Q&A with Dr. Heinz
March 12th at 9am PT | 12pm ET - New Year’s Evolution Celebration Call
March 15th at 12pm PT | 3pm ET
*block 90 minutes for your celebration call!
Meet the Creator
Sasha Heinz, Ph.D., MAPP, a developmental psychologist and coach, is an expert in positive psychology, adult development, and transformational change. She is the host of The Change Lab Podcast where she explores the burgeoning field of adult development and why personal development isn’t a luxury, but a critical task of healthy humaning. In her private psychodevelopment practice, she works with a limited number of committed individual clients and groups…
Heinz received her BA from Harvard University, her Ph.D. in developmental psychology from Columbia University, and her Master’s in Applied Positive Psychology from the University of Pennsylvania, where she has also served as a faculty member.
Dr. Heinz and her work have appeared in a variety of media outlets including Psychology Today, the New York Times, the Washington Post, Forbes, Goop, Inc., Town and Country, InStyle Magazine, Thrive Global, and Women’s Health.